I've conducted extensive research on the emotional aspects of money. As the leading National Certified Counselor specializing in Financial Therapy for wealthy professionals, with over 20 years of experience in the financial services and mental health industries, I’ve learned a thing or two about Money Emotions that I'd like to share with you.

Among the various Money Emotions that affect our clients, Lonely-Based Emotions stand out as particularly impactful and often underestimated. First, I’ll recap a little about the four common types of money emotions. Then, I'll focus on Lonely-Based Emotions and how they can hinder your clients' wealth-building plan or, with the right approach, aid them in building a lasting legacy.

In the last 4-blog post we’ve been building awareness around financial emotions, we have previously discussed Fear-Based, Lack-Based, and Lust-Based Emotions. But the emotions that I see most when working with wealthy clients are Lonely-Based...

Understanding the most common fear-based emotions your clients experience is crucial to helping them trust you and sleep better at night. Helping them to step away from the primitive and subconscious brain is key to encouraging logical decision-making. While you can't control your clients, you can provide them with tools and support to cultivate a Calm Optimal Brain State (as we call it in SelfSync Financial Therapy).

What you may not realize is that your clients have fears they aren't sharing with you—not because they're keeping secrets, but because they struggle to articulate their feelings. Society's mixed messages often lead to misunderstandings and suppressed fears. Your clients might be confused, and they need your guidance.

Innate Fears

Fear, an innate emotion we are born with, takes various forms as we navigate life's complexities. The two fears we are born with are the fear of the unknown and the fear of falling. Any other fear is taught to us by our loved ones or...