No matter how much wealth your clients possess, it's never enough to shield them from a range of challenging emotions. As a financial professional catering to the affluent, you know that money doesn't always provide a complete sense of fulfillment. The emotions that come into play - sadness, loneliness, guilt, and feelings of inadequacy - can be overwhelming. Surprisingly, your clients might turn to their wealth in an attempt to find solace, but is it truly the answer?

Money can absolutely buy the things that make you happen and give you the time freedom to spend with the people who mean the world to you, but having wealth doesn’t guarantee happiness. For the past two decades, I've dedicated myself to researching money emotions, understanding their impact, and helping financial professionals like you address the issues that money can't fix. I'm Kiné Corder, the lead National Certified Counselor with a special focus on Financial Therapy for wealthy business owners.

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After working with wealthy business owners, celebrities, athletes, and even politicians, I've discovered the secret sauce to success. It's super simple, and you can try it at home with very little risk. The answer is "insanity" – allowing yourself to do the same thing while expecting a different result.

Every time an actor goes out for an audition, the result they want is to book the gig. This only happens a small percentage of the time. When an athlete sets out to become the champion, they may lose a game along the way, but they have to forget that ever happened and start the next game expecting to win.

You may have heard me say that doing the same thing expecting a different result is not the definition of insanity, it's the definition of humanity. We all do it. It's the way the brain is wired. 

If you have a well-thought-out strategy, don't change it, just change your audience or the way you execute it. You may have to make a few tweaks along the...